From Vision to Innovation
After a successful career in journalism as a reporter, producer, and TV host, Tatiana Irizar set out on a new path: creating the beauty and wellness products she had long searched for but could never find. Guided by her high standards, insatiable curiosity, and deep connection with women navigating similar needs, she transformed her experience into a brand with purpose.
As every good journalist, Tatiana became a self-made investigator—this time in the complex yet passionate world of beauty and well-being. Her focus: developing solutions that help women cultivate and maintain their true beauty from within.
She Couldn't Find It. So She Created It
Tatiana Irizar combined her passion for storytelling with a relentless pursuit of performance-driven beauty and wellness. Unable to find products that met her requirements , she brought together a world-class team of chemists and took the lead in formulating each product—researching every ingredient, refining each texture, and testing everything herself. Every formula is thoughtfully created and made in the USA. The result: game-changing, innovative and effective products that empower women to feel radiant, confident, and in control of their evolution.