Tatiana – Tatiana Irizar
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A Journey of Creative Transformation

The transition from a journalism career as a reporter, producer, and presenter to becoming a personal brand of fashion, beauty, and jewelry designer represents a remarkable transformation. After years of being immersed in the world of media and entertainment, Tatiana Irizar embraces her creativity and passion for aesthetics, channeling it into a new avenue of self-expression.

Crafting a Stylish Narrative

Drawing upon her keen eye for style and her understanding of trends, she embarks on a journey of crafting her own unique designs. With her experience in storytelling and visual presentation, Tatiana brings a distinct narrative to her creations, infusing each piece with her personality and artistic vision.

"This transition has allowed me to explore my entrepreneurial spirit, as I navigate the realms of fashion, beauty, and jewelry, establishing my personal brand with captivating designs".


The Beginnings

After completing her Communication degree and participating in the Miss Venezuela pageant, Tatiana Irizar pursued a career in journalism and communications. She began working as an intern at Venevision and dedicated 15 years to the channel. During her time there, she excelled in various roles, starting as a reporter and later becoming a producer and presenter of different entertainment segments and shows. Her captivating hosting skills made her one of the leading figures at the channel, gaining popularity among viewers in Venezuela.

The Transition

She left Venevision, co-founded a luxury fashion resale brand, and worked as an image advisor and diction specialist. Then, she joined an independent production company to develop segments aimed at helping women optimize their time and image. In 2018, Tatiana made a pivotal decision to relocate from Venezuela to the United States. Shortly after her move, she embarked on a remarkable journey at Univision, where she spent four successful years as a reporter and on-air talent, further honing her skills and expanding her influence in the media industry.

The Now

A creative career shift has officially started. From media maven to style artisan, this passion is unstoppable. Embracing this new path, she is committed to infusing her designs with her own unique taste and style. Driven by a commitment to quality and craftsmanship, she pours her heart and soul into each creation. Additionally, she is embarking on an exciting venture by developing a beauty line based on ingredients, products, and habits that have provided her with excellent visible results in terms of her personal care and well-being.

Dive Into Timeless Fashion & Style

Stay tuned for new launches coming soon!


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