With over 20 years of experience as a journalist and a discerning consumer, Tatiana spent decades exploring beauty products that often fell short of her expectations. Driven by a desire to create the kind of effective solutions she had long been searching for—and never quite found—she decided to develop her dream products herself. Her savoir-faire, combined with a deep connection to a like-minded community on social media, led her to build a lifestyle brand rooted in authenticity, effectiveness, innovation, and honesty. Her signature hair serums are the result—crafted to deliver real results and radiant beauty.